{"id":2376,"date":"2015-02-27T14:21:12","date_gmt":"2015-02-27T13:21:12","guid":{"rendered":"http:\/\/deportesycomunicacion.com\/?p=2376"},"modified":"2015-02-27T14:21:12","modified_gmt":"2015-02-27T13:21:12","slug":"es-importante-la-comunicacion-en-el-deporte-trilogia-rusa-ii","status":"publish","type":"post","link":"https:\/\/deportesycomunicacion.com\/?p=2376","title":{"rendered":"\u00bfEs importante la comunicaci\u00f3n en el deporte? (Trilog\u00eda rusa II)"},"content":{"rendered":"<p style=\"text-align: justify;\">El deporte me acompa\u00f1a como practicante y espectador. Me apasiona y me llena de curiosidad todo lo que le rodea m\u00e1s all\u00e1 de la cancha o del recinto deportivo. Esta semana he hablado del fichaje bomba de <strong>Andrei Kirilenko<\/strong> en mi blog. Pero, m\u00e1s all\u00e1 de la faceta deportiva, me llam\u00f3 la atenci\u00f3n por dos temas extradeportivos. Dos aspectos que me apasionan por ser del mundo de la <strong>comunicaci\u00f3n<\/strong>, mi profesi\u00f3n.<\/p>\n<p style=\"text-align: justify;\">El primero fue el anuncio del <strong>fichaje<\/strong>, fuera de lo com\u00fan y habitual. No se trat\u00f3 del t\u00edpico comunicado de prensa. Era una foto de un billete de avi\u00f3n, desde EEUU rumb\u00f3 a Mosc\u00fa, con el nombre del jugador impreso y la fecha de su llegada al <strong>CSKA<\/strong>. As\u00ed de simple, as\u00ed de\u00a0<strong><a title=\"Original presentaci\u00f3n Andrei Kirilenko\" href=\"http:\/\/www.marca.com\/2015\/02\/24\/baloncesto\/nba\/noticias\/1424780308.html\" target=\"_blank\">original<\/a><\/strong>. Cuando una idea es buena sobran las palabras; solo hay que disfrutarla&#8230;<\/p>\n<p style=\"text-align: justify;\">La segunda hace referencia con el sobrenombre deportivo de Kirilenko. Estoy de acuerdo que en una noche loca de amigos -entre los que corre de todo menos agua y barritas energ\u00e9ticas- puedas dar rienda suelta a tu imaginaci\u00f3n y creatividad literaria. Y que ello te lleve a poner a tus iniciales (<strong>AK<\/strong>) el n\u00famero que le falta para culminar la haza\u00f1a: <strong>47<\/strong>. As\u00ed equiparas tu <strong>alias<\/strong> al del <a title=\"AK-47\" href=\"http:\/\/es.wikipedia.org\/wiki\/AK-47\" target=\"_blank\"><strong>fusil de asalto<\/strong> <\/a>m\u00e1s vendido de la historia. Tal vez en Rusia tenga mucha gracia pero, teniendo en cuenta que los jugadores de talla mundial son marcas globales, \u00bfalguien le podr\u00eda haber dicho que tal vez ese nombre no le ayude a ganarse la simpat\u00eda de los fans de otros pa\u00edses? \u00bfO es que eso le da igual?<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfCrees que es clave la comunicaci\u00f3n para un deportista de \u00e9lite? \u00bfO se trata de un ap\u00e9ndice engorroso que molesta?<\/strong><\/p>\n<p>photo credit: <a href=\"http:\/\/www.flickr.com\/photos\/21669640@N00\/440478819\">Klashinkoff<\/a> via <a href=\"http:\/\/photopin.com\">photopin<\/a> <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">(license)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El deporte me acompa\u00f1a como practicante y espectador. Me apasiona y me llena de curiosidad todo &hellip; <a title=\"\u00bfEs importante la comunicaci\u00f3n en el deporte? (Trilog\u00eda rusa II)\" class=\"hm-read-more\" href=\"https:\/\/deportesycomunicacion.com\/?p=2376\"><span class=\"screen-reader-text\">\u00bfEs importante la comunicaci\u00f3n en el deporte? (Trilog\u00eda rusa II)<\/span>Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":2390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[701,702,699,1057,72,697,426,646],"class_list":["post-2376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-baloncesto","tag-ak-47","tag-alias","tag-andrei-kirilenko","tag-baloncesto","tag-comunicacion","tag-cska-moscu","tag-fichaje","tag-original"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfEs importante la comunicaci\u00f3n en el deporte? 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