{"id":28,"date":"2013-06-05T21:32:18","date_gmt":"2013-06-05T19:32:18","guid":{"rendered":"http:\/\/deportesycomunicacion.com\/?p=28"},"modified":"2013-08-23T00:52:03","modified_gmt":"2013-08-22T22:52:03","slug":"y-colon-pito-penalty","status":"publish","type":"post","link":"https:\/\/deportesycomunicacion.com\/?p=28","title":{"rendered":"Y Col\u00f3n pit\u00f3 penalty&#8230;"},"content":{"rendered":"<p style=\"text-align: justify;\">Tras 125 a\u00f1os aguantando, impert\u00e9rrito e impasible, la creciente poluci\u00f3n y las aves que lo han usado como alto en el camino, <strong>Col\u00f3n<\/strong> decidi\u00f3 que hab\u00eda llegado el momento de pasar a la acci\u00f3n. Y con su dedo \u00edndice decret\u00f3 los 11 metros; la pena m\u00e1xima, embraveciendo las aguas tranquilas del puerto de Barcelona y exaltando los \u00e1nimos del derby m\u00e1s insulso de los \u00faltimos a\u00f1os. Y, de paso, generando pol\u00e9mica entorno al Ayuntamiento de Barcelona.<\/p>\n<p style=\"text-align: justify;\">Col\u00f3n se puso la el\u00e1stica del Bar\u00e7a, en una magistral acci\u00f3n de marketing deportivo de<a title=\"Web Nike\" href=\"http:\/\/www.nike.com\/es\/es_es\/\" target=\"_blank\"><strong> Nike <\/strong><\/a>-que gener\u00f3 un <strong>ROI brutal<\/strong> a la inversi\u00f3n de poco menos de 100.000 \u20ac. Y de paso gener\u00f3 un cruce de declaraciones y comunicados entre Espa\u00f1ol, Bar\u00e7a, consistorio y oposici\u00f3n acerca de la idoneidad, \u00e9tica y \u00a0legalidad de la acci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Es indudable que la repercusi\u00f3n que consigui\u00f3 la ciudad de Barcelona con esta acci\u00f3n fue enorme en los medios, pero <strong>\u00bfqu\u00e9 te parece que las autoridades cedan espacios p\u00fablicos para campa\u00f1as publicitarias? \u00bfConsideras correcto que el consistorio tome parte por un equipo, pudiendo herir la sensibilidad de otros aficionados?<\/strong><\/p>\n<p>photo credit: <a href=\"http:\/\/www.flickr.com\/photos\/zyllan\/4873003289\/\">Zyllan Fotograf\u00eda<\/a> via <a href=\"http:\/\/photopin.com\">photopin<\/a> <a href=\"http:\/\/creativecommons.org\/licenses\/by\/2.0\/\">cc<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras 125 a\u00f1os aguantando, impert\u00e9rrito e impasible, la creciente poluci\u00f3n y las aves que lo han &hellip; <a title=\"Y Col\u00f3n pit\u00f3 penalty&#8230;\" class=\"hm-read-more\" href=\"https:\/\/deportesycomunicacion.com\/?p=28\"><span class=\"screen-reader-text\">Y Col\u00f3n pit\u00f3 penalty&#8230;<\/span>Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[60,10,59,1056,6,61,5],"class_list":["post-28","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-futbol","tag-ayuntamiento","tag-barcelona","tag-espanol","tag-futbol","tag-monumentos","tag-nike","tag-roi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Y Col\u00f3n pit\u00f3 penalty...<\/title>\n<meta name=\"description\" content=\"Tras 125 a\u00f1os aguantando, impert\u00e9rrito e impasible, la creciente 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