{"id":2876,"date":"2015-07-03T13:29:57","date_gmt":"2015-07-03T11:29:57","guid":{"rendered":"http:\/\/deportesycomunicacion.com\/?p=2876"},"modified":"2015-07-03T13:29:57","modified_gmt":"2015-07-03T11:29:57","slug":"te-comprometes-los-desfavorecidos","status":"publish","type":"post","link":"https:\/\/deportesycomunicacion.com\/?p=2876","title":{"rendered":"\u00bfTe comprometes con los desfavorecidos?"},"content":{"rendered":"<p style=\"text-align: justify;\">Las camisetas de los equipos de f\u00fatbol son unos de los mejores escaparates comerciales nunca vistos&#8230; Los grandes gigantes han hechado las redes a las el\u00e1sticas de los equipos punteros. Solo hace falta mirar qui\u00e9n pone colorido extra a las el\u00e1sticas de los cuatro finalistas de la Champions de este a\u00f1o. Bayern Munich, Madrid, Barcelona y Juventus est\u00e1n firmadas por Deutsche Telekom, Fly Emirates, Qatar Airways y Jeep. Es indudable que el dinero manda, m\u00e1s que nunca, en el f\u00fatbol de \u00e9lite del\u00a0siglo XXI.<\/p>\n<p style=\"text-align: justify;\">Pero hay quien va m\u00e1s all\u00e1 y ve que la camiseta tambi\u00e9n roza\u00a0el coraz\u00f3n y que puede convertirse en un instrumento de denuncia y apoyo social. El <strong>Rayo Vallecano<\/strong>, es un club cercano a la realidad que le rodea -se comprometi\u00f3 a pagar de por vida el alquiler de una anciana de 85 a\u00f1os <a title=\"Rayo Vallecano ayuda a una anciana desahuciada\" href=\"http:\/\/vozpopuli.com\/actualidad\/53180-el-rayo-vallecano-pagara-a-la-mujer-desahuciada-de-85-anos-un-alquiler\" target=\"_blank\"><strong>desahuciada<\/strong><\/a>-, aunque tiene de los presupuestos m\u00e1s modestos de la categor\u00eda. La pr\u00f3xima temporada ir\u00e1 un paso m\u00e1s all\u00e1, mostrando con orgullo su perfil <a title=\"Camisetas solidarias Rayo Vallecano\" href=\"http:\/\/deportes.elpais.com\/deportes\/2015\/07\/01\/actualidad\/1435752127_940286.html\" target=\"_blank\"><strong>solidario<\/strong><\/a> y filosof\u00eda social. La segunda camiseta, con la franja multicolor, es un homenaje a los h\u00e9roes an\u00f3nimos, a colectivos desfavorecidos, golpeados por lacras como la violencia infantil y de g\u00e9nero, la homofobia o el SIDA. El tercer <strong>equipaje<\/strong> apoya, con su franja rosa, la lucha contra el c\u00e1ncer.<\/p>\n<p style=\"text-align: justify;\">Ya han aparecido algunos <a title=\"Cr\u00edticas a nueva camisetas Rayo Vallecano\" href=\"http:\/\/www.goal.com\/es\/news\/27\/liga-de-espa%C3%B1a\/2015\/07\/01\/13227722\/los-bukaneros-rechazan-las-equipaciones-alternativas-del\" target=\"_blank\"><strong>detractores<\/strong><\/a> entre la afici\u00f3n rayista, por romper con la historia y la tradici\u00f3n&#8230; Aunque hablando de tradici\u00f3n e historia, menos la hierba y los 22 jugadores que conforman un partido, poco queda de aquel juego de finales del siglo XIX&#8230;<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfLas camisetas deben ser solo generadoras de ingresos? \u00bfO pueden ser tambi\u00e9n armas de conciencia social?<\/strong><\/p>\n<p>photo credit: <a href=\"http:\/\/www.flickr.com\/photos\/58067336@N00\/6651537993\">En el centro<\/a> via <a href=\"http:\/\/photopin.com\">photopin<\/a> <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/2.0\/\">(license)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las camisetas de los equipos de f\u00fatbol son unos de los mejores escaparates comerciales nunca vistos&#8230; &hellip; <a title=\"\u00bfTe comprometes con los desfavorecidos?\" class=\"hm-read-more\" href=\"https:\/\/deportesycomunicacion.com\/?p=2876\"><span class=\"screen-reader-text\">\u00bfTe comprometes con los desfavorecidos?<\/span>Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":2886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[873,1056,872,874],"class_list":["post-2876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-futbol","tag-equipaje","tag-futbol","tag-rayo-vallecano","tag-solidario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfTe comprometes con los desfavorecidos?<\/title>\n<meta name=\"description\" content=\"Las camisetas de los equipos de f\u00fatbol son unos de los mejores escaparates comerciales nunca vistos... 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