{"id":61,"date":"2013-06-07T10:29:18","date_gmt":"2013-06-07T08:29:18","guid":{"rendered":"http:\/\/deportesycomunicacion.com\/?p=61"},"modified":"2013-08-22T18:03:31","modified_gmt":"2013-08-22T16:03:31","slug":"el-gallo-que-cruzo-el-charco-para-conquistar-europa","status":"publish","type":"post","link":"https:\/\/deportesycomunicacion.com\/?p=61","title":{"rendered":"El gallo que cruz\u00f3 el charco para conquistar Europa"},"content":{"rendered":"<p style=\"text-align: justify;\">Y las madres de miles de adolescentes blaugranas empezaron a temblar.\u00a0O craque\u00a0ya es jugador del Barcelona y ha llegado a Espa\u00f1a con sus crestas imposibles, que har\u00e1n las delicias de alg\u00fan que otro estilista. Firm\u00f3 contrato por cinco a\u00f1os. Acab\u00f3 as\u00ed, con final feliz, meses de arduas negociaciones a 5 bandas entre jugador, Barcelona, Santos, y dos grupos inversores que poseen el 45% de los derechos del delantero brasile\u00f1o.<\/p>\n<p style=\"text-align: justify;\">Y lleg\u00f3 la puesta en escena\u00a0so\u00f1ada. El Coliseo azulgrana con 60.000 almas, deseosas de ver a su nuevo \u00eddolo, y 334 periodistas procedentes de 15 pa\u00edses de Am\u00e9rica, Europa y Asia.<\/p>\n<p style=\"text-align: justify;\">Ante tal locura medi\u00e1tica, sin precedentes en el club, la apuesta era segura. Todo el mundo del f\u00fatbol y del deporte en general estar\u00eda pendiente de la presentaci\u00f3n de\u00a0<a title=\"web Neymar\" href=\"http:\/\/www.neymaroficial.com\/nav\/\" target=\"_blank\"><strong>Neymar Jr<\/strong><\/a>\u00a0con su nueva camiseta. Al igual que otras marcas como Apple (con su aclamado Ipad) o Sony (con el lanzamiento de sus legendarias versiones de PlayStation), se trata del\u00a0<strong>lanzamiento so\u00f1ado<\/strong>\u00a0de cualquier empresa. Expectaci\u00f3n m\u00e1xima, cobertura extrema asegurada y ROI elevado a la en\u00e9sima potencia.<\/p>\n<p style=\"text-align: justify;\">Cuando la apuesta es segura surge alguna duda para ir una paso m\u00e1s hacia all\u00e1.\u00a0<strong>\u00bfConsideras que el club, utilizando la versi\u00f3n tradicional de las presentaciones ha perdido alguna oportunidad? \u00bfCrees que hubiera sido una buena plataforma para dar a conocer y comunicar, por ejemplo, el segundo o tercer equipaje o presentar alg\u00fan nuevo servicio del club?<\/strong><\/p>\n<p style=\"text-align: justify;\">photo credit: <a href=\"http:\/\/www.flickr.com\/photos\/alfito_grc\/8160067626\/\">Jos\u00e9 Ram\u00f3n de Lothl\u00f3rien<\/a> via <a href=\"http:\/\/photopin.com\">photopin<\/a> <a href=\"http:\/\/creativecommons.org\/licenses\/by-nc-nd\/2.0\/\">cc<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Y las madres de miles de adolescentes blaugranas empezaron a temblar.\u00a0O craque\u00a0ya es jugador del Barcelona &hellip; <a title=\"El gallo que cruz\u00f3 el charco para conquistar Europa\" class=\"hm-read-more\" href=\"https:\/\/deportesycomunicacion.com\/?p=61\"><span class=\"screen-reader-text\">El gallo que cruz\u00f3 el charco para conquistar Europa<\/span>Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[10,1056,9,11,5],"class_list":["post-61","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-futbol","tag-barcelona","tag-futbol","tag-neymar","tag-presentacion","tag-roi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El gallo que cruz\u00f3 el charco para conquistar Europa<\/title>\n<meta name=\"description\" content=\"Y las madres de miles de adolescentes blaugranas 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