{"id":6740,"date":"2019-09-30T12:23:23","date_gmt":"2019-09-30T10:23:23","guid":{"rendered":"http:\/\/deportesycomunicacion.com\/?p=6740"},"modified":"2019-09-30T12:23:23","modified_gmt":"2019-09-30T10:23:23","slug":"usas-deporte-simple-envoltorio","status":"publish","type":"post","link":"https:\/\/deportesycomunicacion.com\/?p=6740","title":{"rendered":"\u00bfUsas el deporte como simple envoltorio?"},"content":{"rendered":"<p style=\"text-align: justify;\">Cuando el <a href=\"https:\/\/www.youtube.com\/watch?v=eQCpjOBJ5UQ\" target=\"_blank\"><strong>fucking money man<\/strong><\/a> es el elemento que rige la elecci\u00f3n de las sedes de los grandes eventos deportivos te puedes encontrar con pasteles de dimensiones c\u00f3smicas, como los que estamos viviendo en el <a href=\"https:\/\/es.wikipedia.org\/wiki\/Campeonato_Mundial_de_Atletismo_de_2019\" target=\"_blank\"><strong>mundial de atletismo de Doha<\/strong><\/a>. Las condiciones ambientales convirtieron la <a href=\"https:\/\/elpais.com\/deportes\/2019\/09\/28\/actualidad\/1569635436_232287.html\" target=\"_blank\"><strong>marat\u00f3n femenina en una triste carrera de eliminaci\u00f3n<\/strong><\/a>, pasto de una explosiva combinaci\u00f3n de temperatura y alta humedad. Solo as\u00ed se entiende que ese infierno se desatara con la llegada de la medianoche (imaginaros si se hubiera celebrado de d\u00eda&#8230;), durante las seis vueltas para completar la competici\u00f3n (una especie de circuito para h\u00e1msters).<\/p>\n<p style=\"text-align: justify;\">No entrar\u00e9 en los <a href=\"https:\/\/elpais.com\/deportes\/2019\/09\/28\/actualidad\/1569680216_959048.html\" target=\"_blank\"><strong>detalles de lo que pas\u00f3 durante la carrera<\/strong><\/a>, los medios de todo el planeta ya se hicieron eco de ello. Lo realmente sorprendente es la facilidad con la que nos hemos vendido al dinero, pasando por alto los <strong>est\u00e1ndares de salud<\/strong> para los deportistas (los verdaderos y leg\u00edtimos protagonistas), as\u00ed como la <a href=\"https:\/\/www.es.amnesty.org\/en-que-estamos\/noticias\/noticia\/articulo\/qatar-el-campeonato-mundial-de-atletismo-bajo-la-sombra-de-los-abusos-contra-trabajadores-y-trabajad\/\" target=\"_blank\"><strong>protecci\u00f3n de los derechos humanos<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">El deporte ya no es el protagonista, es la plataforma medi\u00e1tica para vender la sede. Y si las marcas son mediocres, qu\u00e9 m\u00e1s da&#8230; Y si no hay aficionados pues nos los inventamos, como ya pas\u00f3 en el <strong><a href=\"https:\/\/www.lavanguardia.com\/deportes\/20150114\/54422604511\/qatar-contrata-hinchas-espanoles-animar-seleccion-mundial-balonmano.html\" target=\"_blank\">mundial de balonmano<\/a>\u00a0<\/strong>de 2015. El deporte al servicio del <strong>dinero<\/strong>; y es que por muy bonito que sea el lazo y la caja en la que viene envuelto el regalo, el contenido final puede llegar a ser decepcionante&#8230;<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfPriorizas el dinero a la competici\u00f3n deportiva? \u00bfO sin dinero no hay megaeventos?<\/strong><\/p>\n<p>photo credit: gravity_grave <a href=\"http:\/\/www.flickr.com\/photos\/48888605@N03\/5287726090\">Presents Under the Tree 138\/365<\/a> via <a href=\"http:\/\/photopin.com\">photopin<\/a> <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/2.0\/\">(license)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando el fucking money man es el elemento que rige la elecci\u00f3n de las sedes de &hellip; <a title=\"\u00bfUsas el deporte como simple envoltorio?\" class=\"hm-read-more\" href=\"https:\/\/deportesycomunicacion.com\/?p=6740\"><span class=\"screen-reader-text\">\u00bfUsas el deporte como simple envoltorio?<\/span>Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":6752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,1364],"tags":[537,2142,42,1271,2141],"class_list":["post-6740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atletismo","category-megaeventos","tag-dinero","tag-estandares-salud","tag-maraton","tag-megaeventos","tag-mundial-atletismo-catar-2019"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfUsas el deporte como simple envoltorio?<\/title>\n<meta name=\"description\" content=\"Cuando el fucking money man es el elemento que rige la elecci\u00f3n de las sedes de los grandes eventos deportivos te puedes encontrar con pasteles de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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