{"id":7350,"date":"2020-05-22T14:31:00","date_gmt":"2020-05-22T12:31:00","guid":{"rendered":"http:\/\/deportesycomunicacion.com\/?p=7350"},"modified":"2020-05-22T14:39:32","modified_gmt":"2020-05-22T12:39:32","slug":"la-informacion-klinex","status":"publish","type":"post","link":"https:\/\/deportesycomunicacion.com\/?p=7350","title":{"rendered":"\u00bfLa informaci\u00f3n es como un kl\u00ednex?"},"content":{"rendered":"<p style=\"text-align: justify;\">No os desvelar\u00e9 ning\u00fan spoiler si os digo que las <strong>redes sociales<\/strong> han cambiado la forma de comunicarnos. Las empresas a\u00fan est\u00e1n inmersas en el trance de pasar de una realidad en la que comunicaban informaciones a diversos p\u00fablicos con escasa y controlada respuesta hasta un d\u00eda a d\u00eda de interacci\u00f3n en el que el usuario tiene el poder de controlar la imagen y la responsabilidad social de las marcas.<\/p>\n<p style=\"text-align: justify;\">Es cierto que hemos pasado de realidades profundas, sesudas y analizadas en medios tradicionales como la prensa hasta p\u00edldoras fugaces encaminadas a crear un storytelling de marca y generar adictos a la marca a trav\u00e9s del famoso engagement. Y en este loco contexto de elementos perecederos aparecen los v\u00eddeos de usar y tirar, como los kl\u00ednex. Aunque parezca aparentemente una chorrada, detr\u00e1s hay un trabajo de asociaci\u00f3n de conceptos para mejorar la imagen p\u00fablica, en este caso, del <strong>Real Madrid<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Ma\u00f1ana seguramente ni te acordar\u00e1s del paralelismo entre el <strong><a href=\"https:\/\/www.defensacentral.com\/real_madrid\/1590084447-el-mensaje-que-mcgregor-le-ha-mandado-a-ramos-y-ha-reventado-las-redes\" target=\"_blank\">v\u00eddeo de Sergio Ramos celebrando un gol y Conor McGregor<\/a><\/strong>. No se trata de una informaci\u00f3n profunda, sesuda ni anal\u00edtica; es una simple propuesta de usar y tirar, como la sociedad de hoy d\u00eda.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfEres fan de las realidades de usar y tirar? \u00bfO prefieres centrarte en informaciones m\u00e1s profundas?<\/strong><\/p>\n<p>photo credit: Dean Hochman <a href=\"http:\/\/www.flickr.com\/photos\/17997843@N02\/41610560270\">kleenex<\/a> via <a href=\"http:\/\/photopin.com\">photopin<\/a> <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\">(license)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No os desvelar\u00e9 ning\u00fan spoiler si os digo que las redes sociales han cambiado la forma &hellip; <a title=\"\u00bfLa informaci\u00f3n es como un kl\u00ednex?\" class=\"hm-read-more\" href=\"https:\/\/deportesycomunicacion.com\/?p=7350\"><span class=\"screen-reader-text\">\u00bfLa informaci\u00f3n es como un kl\u00ednex?<\/span>Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":7358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1681,7],"tags":[1683,2216,1056,285,52,301],"class_list":["post-7350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artes-marciales-mixtas","category-futbol","tag-artes-marciales-mixtas","tag-conor-mcgregor","tag-futbol","tag-real-madrid","tag-redes-sociales","tag-sergio-ramos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfLa informaci\u00f3n es como un kl\u00ednex?<\/title>\n<meta name=\"description\" content=\"No os desvelar\u00e9 ning\u00fan spoiler si os digo que las redes sociales han cambiado la forma de comunicarnos. 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