{"id":7356,"date":"2020-05-26T13:37:12","date_gmt":"2020-05-26T11:37:12","guid":{"rendered":"http:\/\/deportesycomunicacion.com\/?p=7356"},"modified":"2020-05-26T13:37:12","modified_gmt":"2020-05-26T11:37:12","slug":"tik-tok-ko","status":"publish","type":"post","link":"https:\/\/deportesycomunicacion.com\/?p=7356","title":{"rendered":"Tik, tok, KO"},"content":{"rendered":"

Las redes sociales<\/strong> se han convertido en un canal de comunicaci\u00f3n estable de las celebrities con sus seguidores. Los jugadores de f\u00fatbol<\/strong>, con millones de fans, tienen una plataforma para ense\u00f1ar, con su estilo propio, la privilegiada realidad que les rodea. Tambi\u00e9n es cierto que este \u00e1mbito es una de las principales preocupaciones de las entidades, que lleva totalmente de cr\u00e1neo a los directivos\u00a0de los clubes. Es un equilibrio complicado y con unas l\u00edneas muy finas: el jugador tiene una vida privada que decide mostrar en p\u00fablico, en un contexto en el que es referente de muchas personas y a la vez empleado de un equipo, llevando sus colores.<\/p>\n

Es por ello que su trayectoria virtual es mirada con lupa por fans y equipos para los que trabajan, m\u00e1s que nada para que no da\u00f1en la imagen del club al que representan. Porque los jugadores pasan, pero la instituci\u00f3n se queda tras ellos…<\/p>\n

Tal vez ha sido la excusa perfecta; a lo mejor su actitud en redes no iba en l\u00ednea con lo que el club espera de \u00e9l. Lo cierto es que a G\u00f6tze le han aplicado un contundente \u00abtik, tok, KO\u00bb<\/strong><\/a>. Mario se ir\u00e1 con su guitarra a otra parte (con toda probabilidad a la Premier League o a la Serie A). Seguir\u00e1, seguramente, publicando en redes sociales. Y la pol\u00e9mica se eternizar\u00e1; como qu\u00e9 fue antes si el huevo a la gallina…<\/p>\n

photo credit: Christoph Scholz TikTok-unter-der-Lupe<\/a> via photopin<\/a> (license)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Las redes sociales se han convertido en un canal de comunicaci\u00f3n estable de las celebrities con … Tik, tok, KO<\/span>Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":7365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1714,1056,2299,2300,52,2298],"class_list":["post-7356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-futbol","tag-borussia-dortmund","tag-futbol","tag-mario-gotze","tag-no-renovacion","tag-redes-sociales","tag-tiktok"],"yoast_head":"\nTik, tok, KO<\/title>\n<meta name=\"description\" content=\"Las redes sociales se han convertido en un canal de comunicaci\u00f3n estable de las celebrities con sus seguidores. 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